Our public relations approach includes honing in on the outlets and media that align with your audience, leveraging influencers to share authentically with their followers…
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Our social media approach includes cultivating a community for a two-way conversation rather than sales-only pushes, using social listening to find who is…
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A background in hospitality operations and a foundation in travel public relations has uniquely positioned Melissa in the field of hospitality marketing.
read moreHospitality and travel are our passions. PR and social media are how we share them with the world. We created Benhaim PR to help businesses small and large tap into the power of PR and marketing.
read moreHospitality and travel are our passions. PR and social media are how we share them with the world. We created Benhaim PR to help businesses small and large tap into the power of PR and marketing.
read more
Courtesy of Caribbean Tourism Organization, State of the Industry Conference 2015
Just some of the magazines, newspapers and websites we’ve secured coverage in for clients.
Working with Melissa was a wonderful experience. From coordinating my trip to Flamingo Lodge & Restaurant in Everglades National Park to connecting me with Flamingo’s parent company, Guest Services, for a meaningful conversation on inclusivity in hospitality, she went above and beyond. Melissa’s professionalism, warmth, and understanding of the evolving travel landscape – particularly in ensuring queer travelers feel seen and welcomed – made a lasting impression. She thoughtfully crafted an itinerary that took into account both my and my husband’s past experiences in the Everglades while expanding our understanding of what makes this region so special.
I’ve not witnessed any PR pro in action who is more thorough and reliable than Melissa Benhaim.
I had the pleasure of working closely with Melissa on the PR launch of Flamingo Lodge & Restaurant in Everglades National Park, and I can confidently say her professionalism and client management exceeded expectations at every stage.
Beyond execution, Melissa brings true thought leadership to her work. She curated and led a dedicated panel around the lodge’s opening at a premier business event for independent hotels, demonstrating her ability to shape industry conversations, not just participate in them. She has a sharp instinct for the stories journalists are actively looking for and maintains a strong pulse on media priorities and emerging angles.
Melissa’s deep hospitality expertise, insight-driven guidance, and collaborative approach make her an absolute standout. She is a PR partner who truly understands the business and delivers original ideas that create lasting impact. I would highly recommend her to any hotel or hospitality brand looking for a strategic, reliable, and results-driven PR leader.
Melissa has a keen eye for detail and a deep understanding of media strategy. She is always up-to-date on the latest trends and technologies, and she has a talent for crafting campaigns and pitches that resonate with our target audience. Melissa is a natural problem solver, and she consistently delivers innovative solutions that exceed our expectations. She takes the time to understand our goals and objectives, and she is always open to feedback and suggestions. This collaborative approach has helped us to create some truly outstanding campaigns and land coverage across a wide-spectrum of top-tier media outlets.
I enjoyed working with Melissa and her PR firm, Benhaim PR. I couldn’t be more impressed with the results. Melissa’s extensive network in the US hospitality industry and media is truly remarkable. Her ability to connect with key players in the field and secure valuable opportunities for our business was nothing short of outstanding. Melissa’s dedication and commitment to her clients are evident in every interaction. She goes above and beyond to ensure our goals are met and exceeded. Her strategic approach and unwavering passion for her work make her an invaluable asset to anyone looking to boost their presence and reputation in the hospitality industry. I wholeheartedly recommend Melissa and her PR firm to anyone seeking a professional and results-driven partner in the world of hospitality PR.
Melissa worked with me in the final six months of operation at Waldorf Astoria New York. I really couldn’t believe how sharp, professional, experienced and committed she was on this project. I worked with dozens (if not hundreds) of young professionals in my role over the years, but Melissa was one of those rare finds who has the “old soul” of a hospitality professional, but with the skills and savvy of a new world star.
Hiring Melissa for our children’s media company has been one of the best decisions we’ve made. Her experience in the travel and hospitality industries made her the ideal candidate to advocate on our behalf with established brands and media outlets. Melissa is a consummate professional, innovative, creative and dependable. Her work with us demonstrates that she is respected in her field and committed to her clients’ success. She is not afraid to think outside of the box, go after opportunities no matter how aspirational they may seem, and take initiative with new ideas on how to maximize her clients’ exposure in a positive way. I look forward to our continued work together.
Creative ideas and impactful business results — this is what Melissa has brought to our business Explorest. Her strong work ethic, responsiveness, and can-do attitude is the exact type of person we seek to work with — and it’s a very hard combination to find. She’s made a lasting impact on our social media strategies and brand authority that is continuing to pay dividends today. We will always welcome the opportunity to work with Melissa!
Benhaim PR is a boutique public relations consultancy that helps hospitality and travel companies secure consistent media coverage in the outlets that matter to them most. Our work includes media outreach, press trip coordination, executive interview preparation, strategic alliances, social media influencer management and more.
Benhaim PR works with hotels, resorts, destinations, tourist attractions, museums, outdoor adventure companies, and other travel and hospitality organizations.
Our approach begins with one question: What matters most to you? We identify the outlets and audiences most important to your organization, then research and develop highly targeted, customized pitches for the journalists most likely to cover your story. We prioritize individualized outreach over mass media blasts.
Before building her career in travel public relations and marketing, founder Melissa Benhaim worked in nearly every department of a hotel. She combines that operational experience with a highly targeted approach to media relations, focusing on the local, national, trade and nontraditional outlets that matter most to each client. Melissa’s work has been recognized in the industry; she is a three-time winner of the Smart PR Inner Circle Best Pitch of the Year competition, and her work has earned an HSMAI Adrian Award.
Yes, Benhaim PR is based in Miami and works with clients throughout the United States. We have supported organizations in South Florida, North Carolina, Pennsylvania and beyond.
Benhaim PR offers ongoing retainer engagements as well as project-based support. We also offer specialized services, including Executive Media Preparation, a customized PR Bootcamp and on-demand PR consultations. Visit our Offers page to learn more.
Yes, we frequently work as an extension of an organization’s marketing or communications team. We can also support a public relations agency of record that needs additional media relations expertise, South Florida connections or on-the-ground assistance.
One of the first questions we ask during a discovery call is what success looks like to you. That might mean securing coverage in a priority publication, strengthening relationships with referral partners, increasing awareness in a key market or supporting measurable goals such as website traffic, attendance or bookings. We define those priorities up front and evaluate our work against them.
Because earned media is ultimately determined by journalists and editors, placements cannot be guaranteed. What we can promise is strategic, customized outreach based on careful research into what outlets and journalists are covering. Some placements happen quickly, while others take several months. We believe it is more valuable to pursue meaningful coverage in the right outlets than to secure a clip simply for the sake of having one.
Your organization may be ready for PR if you have clear goals, compelling stories to share, knowledgeable spokespeople who can respond to opportunities and a willingness to collaborate throughout the process. Good PR also requires patience, as building media relationships and securing meaningful coverage takes time. Contact founder Melissa Benhaim to discuss whether your organization is ready and how Benhaim PR may be able to help.
