Meet the face behind Benhaim PR:

Melissa Benhaim

A background in hospitality operations and a foundation in travel public relations has uniquely positioned Melissa in the field of hospitality marketing.

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More About Melissa

A passion for hotels and restaurants sparked Melissa’s education at Cornell’s Hotel School. Following an internship in the PR department at destination spa The Golden Door, Melissa began her career in-house with Four Seasons Hotels & Resorts. After transitioning to an agency setting, Melissa spent several years handling media relations for hotel/resort and destination clients throughout Florida and the Caribbean. From there, she moved into a social media focus, overseeing campaigns for branded and independent hotels such as JW Marriott, Waldorf Astoria, InterContinental Hotels and more.

Melissa holds a Bachelor of Science in hotel administration from Cornell University.

Awards & Accolades

  • Three-time winner of the Smart PR Inner Circle Best Pitch of the Year International PR competition.Won the nontraditional category for proposing and managing a B2B webinar that moved and closed leads for hospitality companies
  • Frequent industry speaker, presented at:The Independent Hotel Show on opening the only hotel within Everglades National Park and leveraging nontraditional media; the Florida Public Relations Association on the strategy behind award-winning pitches; the Outdoor Writers Association of America on strengthening collaboration between outdoor writers and communications teams; and the American Alliance of Museums on media relations fundamentals
  • Hospitality Sales & Marketing International, 2017 Adrian Award winner. Recognized for an integrated social media campaign that had a 150X return on ad spend for a resort client
  • Caribbean Tourism Organization, panel speaker on engagement marketing. Invited to speak at the 2015 State of the Industry Conference on engagement marketing in social media