Designed for busy hoteliers, travel attractions, and museum teams who might not have the budget for a full PR campaign but want to have the tools to understand and apply the fundamentals of PR, this half-day customized training covers actionable ways to take advantage of the power of press and what to know when hosting and pitching media & influencers.

Sample topics can include:

• The differences between social media influencers and journalists and how to assist and host each
• How to handle inbound media queries professionally and efficiently
• What to know about press releases and wire distribution
• Navigating press trips overall, including what to do before, during, and after the trip – and how to extend the value beyond the time on property
• Maximizing CVB/DMO memberships; how to get the most of out what you’re already paying for when it comes to PR
• Leveraging events and collaborations for media coverage and engagement
• The PR trends we are currently seeing in travel and hospitality and how your organization can tap into them

Benefits: handle inbound media opportunities quicker and more efficiently, plus make sure you get your PR ROI of existing memberships

Investment: Starts at $2,500. In-person and virtual options available, as well as takeaway frameworks and checklists designed for ongoing in-house use.